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Aarons/Miller Adds Three New Clients To Agency Roster -- New marketing firm hits mark with unique decision-based approach


Austin, TX – Nov. 13, 2003 – Aarons/Miller Marketing (A/M) announced today that it has added three new clients to its roster. Its new clients include Big Brothers/Big Sisters of Central Texas, Odyssey Telecorp of Palo Alto, California and Voxpath Networks of Austin, Texas.

"We started this firm with the idea that big company ideas and thinking could be translated to really make a difference for the small to mid-sized firms," said Chris Aarons, Aarons/Miller partner. "While some have tried this, it usually came with big company-sized budgets and manpower requirements. Our clients recognize that our unique approach brings together all facets of marketing, PR and research and integrates buyer psychology to help our clients understand how to gain market share – all within their budget constraints."

All three new clients will be using a variety of services and offerings that are rooted in A/M's unique decision-based approach designed to help companies dissect the purchase process and identify the true buying triggers of the market. These services include:

· Product/company positioning
· Business/market development
· Product/company roadmap and architecture
· Sales training/coaching
· Marketing/communications strategies
· Research and competitive intelligence
· Partner strategies and programs
· Pricing strategies
· Channel programs
· Internal marketing initiatives
· Benchmarking programs
· Crisis and media training

About A/M's New Clients
Big Brothers/Big Sisters of Central Texas (BBBS)
As one of the most respected charitable organization in Central Texas, BBBS has helped thousands of children and families through its match programs and various counseling and educational efforts. A/M will work with BBBS on a pro-bono basis to improve its already strong reputation, position and relevance to its donors and members by advising on overall marketing strategy, positioning and community outreach.

"A/M's understanding of our issues and challenges, combined with their knowledge of BBBS, makes them a very valuable part of our team," said Greg Marshall, VP Development & Communications. "I cannot say enough about how fortunate we are to be working with a firm of this caliber."

Odyssey Telecorp
Palo Alto, California-based Odyssey Telecorp is a leading telecom investor/operator that supplies capital and management oversight for its companies to focus, grow, and prosper. A/M will be providing overall marketing and public relations strategy for the company's portfolio of telecom companies.

"After meeting with A/M and talking to people familiar with their work, we were convinced they were right for the job," said Sean Doherty, Chairman and CEO of Odyssey Telecorp. "Their unique approach and understand of our needs made them the obvious choice."

Voxpath Networks
Voxpath has developed an integrated voice solution that enables broadband service providers to enter the small to medium business marketplace and offer business-class telephone solutions over their existing broadband network and completely replace their traditional PBX and Centrex phone systems. Aarons Miller helped Voxpath with the pre-and post-launch of the Voxpath Voice solution, including product positioning, media outreach, strategy and message development.

"Having engaged Chris Aarons in other projects, I was familiar with his competencies and ability to deliver," said Richard Primeaux, Chief Marketing Officer for Voxpath Networks. "When the time came to involve an outside firm, Aarons/Miller's approach and methodology was a perfect fit for us and exactly what we needed to launch the product and hit the market running."

About Aarons/Miller
Aarons/Miller is a marketing and strategic consultancy that was formed to translate big company marketing, public relations and sales approaches to small to mid-sized companies in a cost-effective manner. Based on our unique methodology that combines marketing, PR, advertising, sales strategies and research with buyer/market psychology, A/M gets to the heart of how buying decisions are made in your market.

We then translate this into a holistic approach to design and implement strategies and tactics to improve our clients' market share. A/M's approach has been used successfully with many well-known high-tech companies, non-profits, civic organizations and automotive and motorsports companies, as well as with other advertising and marketing organizations. For more information, please see www.aaronsmiller.com or call 512-330-1709.

About BBBS

About Odyssey Telecorp, Inc.
Based in Palo Alto, Calif., Odyssey Telecorp's mission is to identify, acquire, integrate and manage enterprise, data centers, high-capacity regional long-haul and metropolitan core optical networks and properties to enhance its value for its carrier, network service providers and corporate enterprise customers. The Odyssey Telecorp management team is uniquely suited to assess, negotiate, restructure and ultimately integrate telecom assets into a national network of fiber and data centers. For additional information about Odyssey Telecorp visit www.odysseytelecorp.com or call 650-470-7500.


About Voxpath
Voxpath Networks is a proven technology company with a vision for how small and medium size businesses perform communications in the future. Headquartered in Austin, Texas and privately funded, Voxpath has created awarding winning hardware and software that enables broadband service providers to deploy PBX and Key telephone system applications over a managed broadband data network and offer businesses a simple, flexible, robust, and controllable telephone solution at a fraction of the cost they currently pay. For more information, visit our website at www.voxpath.com or call 512-401-8200.




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